Strategic sales and marketing

There are many articles, training sessions and books written on sales and marketing – perhaps too many. And nearly 95% of them are tactical suggestions that might result in incremental growth, but very few of them truly address the strategic nature of sales and marketing. 

This is NOT a seminar on how to get leads, make appointments, or close deals. Those are tactical functions that anyone who has been in sales can share with you. 

This IS a consulting program where your pricing structure is discussed. What would it mean to increase your prices by 10% or 15%? How does that compare to the competition and how might your customers respond. In fact, we have models and formulas we use that can help you predict what might occur if you do increase or decrease sales. Do you market what you sell? Strategically, you probably shouldn’t be. Have you developed a clearly defined USP and CA? these help with messaging (internal and external).  

If you walk into the sales department and you see a projected revenue number on the wall instead of specific strategies for performance, you need this session.

To learn how you can grow your organization exponentially instead of incrementally, email scott@scottromeo.com.