Presentations

Some companies hire a VP or Director of Sales and Marketing and train their sales reps on how to close. This often limits sales potential. Others listen to the VOC (Voice of   the Customer) and design their product/service offerings based upon customer feedback. This is less effective in today’s environment. Most set sales goals to measure success. These may be useful implementation techniques, but if you haven’t designed the right integrated strategy, you might be leaving money on the table. Find out how you can increase sales by concentrating less on your sales goals and by NOT marketing what you sell.  Offered as a 45-minute presentation or a 4-hour workshop.  

Each year, executives and board members develop a strategic plan for their organization. Some executives use a very limited tool called a SWOT analysis. Most set goals, concentrating on the end result or outcome, while often skipping the strategy part of strategic planning. In fact, few executives realize that they skipped the “strategic” part of strategic planning and will walk away from the planning process without a strategy – and not even realize it. Goals are for managers. Learn how executives can strategically design the future of the organization. Offered as a 45-minute presentation or a 4-hour workshop.   

In the world of strategy, there are seven fundamental elements that if properly considered and aligned, can lead to greater success. The topics for this presentation are: 

1. Your mission is to achieve your vision

2. Stick your TOWS in the water

3. Make a goal to stop setting goals

4. Don’t market what you sell

5. Your competitive advantage may not be your unique selling proposition

6. Your strategies should be “grand”

7. The only thing constant is change

Do you want to view your company from a strategic perspective? These seven elements will help you think about your company in a way you may never have considered.  Offered as a 45-minute presentation.   

Owning and managing a business requires you to think about the problems and opportunities that are before you on any given day. There simply isn’t enough time to think strategically about the future. 

That mindset will eventually allow competitors to earn market share away from you. No matter how good your organization is at project management, implementing policies and procedures, completing tasks, and achieving goals, you can only be as good as you are in the moment. 

Developing a strategic mindset allows you to elevate that day-to-day thinking to the strategic level where you can make decisions about the future, instead of decisions to make it through the day.  Offered as a 45-minute presentation.  

Managers and supervisors have challenging positions. They are asked to implement the strategic plan created by the leadership team but often lack the skills required to complete the tasks. They spend time trying to manage people but are never taught management skills. 

Discover how to manage people to get things done so your work aligns with the strategic plan and your team completes tasks on time and on budget.  Offered as a 1-day training program for managers and supervisors. 

How do you price your product or service offerings? Do you use a cost-plus approach? Do you charge what the customer is willing to pay? Do you charge what the competition charges? 

Maybe you don’t use any of these approaches. Setting the price for what you sell should be based upon a number of factors including your strategies, customer job-to-be-done, industry trends, competitor pricing, etc., 

Discover what should be considered into the equation when deciding how much to charge for your products/services. Offered as a 45-minute presentation.     

Research shows that nearly two-thirds of all projects, worldwide, are not completed on time and on budget, regardless of industry. 

History also shows that most progress reports that are written or delivered are about what happened in the last reporting period and often have a positive or ambiguous message. 

Unless you have a crystal ball and can go back in time, this reporting approach provides little value besides capturing “lessons learned” and conducting a trend analysis. 

Discover how you can actually report on the future – before it occurs – so you can complete projects on time and on budget. This helps create a positive, proactive work environment and can actually change the culture of your organization. Offered as a 45 minute presentation or a 4-hour workshop.     

One of the fastest ways to grow an organization is by forming a strategic alliance or joint   venture. 

Learn the differences between these two ways of strategically working with others (sometimes even competitors) in order to capitalize on opportunities and accelerate growth. Discover key elements that should be included when developing a strategic relationship, including how to exit a relationship when it is no longer providing value. Offered as a 4-hour workshop.